2016 Mobile Ad Summit

Friday

September

7:00pm

12pm - 1pm

How to Build Schedule Blocks

C. Doe

Speaker Name

Job Title

JANUARY 27, 2022

9:30 AM PT / 12:30 PM ET

The Variety Winter Entertainment Summit will feature entertainment and media leaders explaining how they are steering our industry's transformation through this streaming age. Hear how TV, film, digital, music and consumer brands are connecting with modern audiences, who are a constant moving target across a dizzying array of media platforms.

SPEAKERS

LAUREN ANDERSON

Co-Head of Content and Programming

IMDb TV

KRISHAN BHATIA

Chief Business Officer

NBCUniversal

WAYNE BRADY

Actor, Comedian, Singer, Writer & Producer

GAVIN BRIDGE

Senior Media Analyst

Variety Intelligence Platform

GEORGE CHEEKS

President and CEO of CBS and Chief Content Officer, News and Sports of Paramount+

KEVIN CHERNETT

EVP, Global Content Distribution & Innovation

Live Nation Entertainment

LYDIA CHO

Head of Product Marketing

Samsung

LIZ COLE

President, NBC News Studios; Executive Producer, Dateline

HELEN ESTABROOK

Head of Global Film & Television

Conde Nast Entertainment

STEPHANIE GENO

Chief Marketing Officer

Innovid

SHALINI GOVIL-PAI

Google TV

SCOTT GREENBERG

CEO

Blockchain Creative Labs

JOHN HALLEY

COO Advertising

ViacomCBS

ADAM HARTER

SVP of Marketing, Media, Sports & Entertainment

PepsiCo

PATTY HIRSCH

EVP, Consumer and Digital Platforms

WarnerMedia

EMILY KING

EVP, Marketing Strategy Media and Digital

Fox Entertainment

ANDRE KUDELSKI

Chairman and CEO

Kudelski Group

JANET LEE

VP and CMO, Mobile Experience

Samsung Electronics America

CYNTHIA LITTLETON

Co-Editor-in-Chief

Variety

FARHAD MASSOUDI

Founder and CEO

Tubi

KEVIN MCGURN

President Advertising and Distribution

Vevo

ERIN MCPHERSON

Head of Consumer Content and Partnerships

Verizon

JEFF MILLER

Senior Director, Global Creative Strategy

Snap

LAURA MOLEN

President, Advertising & Partnerships

NBCUniversal

ADAM MONACO

EVP Disney Advertising Sales

Disney Media & Entertainment Distribution

JBEAU LEWIS

Music Agent

UTA

LENA PETERSEN

Chief Brand Officer

Medialink

KEYVAN PEYMANI

Chief Commercial Officer

Cirque du Soleil

JOSH RIDER

VP Brand Partnerships

Instacart

PAT SHAH

Head of Content Acquisition and Development

Audible

JEFF SHULTZ

Chief Strategy Officer and Chief Business Development Officer

ViacomCBS

TIM SIMS

Chief Revenue Officer

The Trade Desk

REGINA SOMMESE

Group VP, Paid Media, Global Subscriber Acquisition

Discovery

TODD SPANGLER

NY Digital Editor

Variety

DONNA SPECIALE

President of Advertising Sales and Marketing Communications

Univision

LISA VALENTINO

EVP Client Solutions and Addressable Enablement

Disney Advertising

JOSH WALKER

Chief Strategy Officer, WarnerMedia Direct-to-Consumer

HBO Max

JAIME WESTON

EVP and Chief Marketing Officer, On Location

Endeavor

SCOTT ZANGHELLINI

SVP Strategy, Revenue and Development

WWE

SCHEDULE

9:30 AM - 10:10 AM

Best Way Forward: Future of the Entertainment Industry

An exploration of the seismic changes within the TV and film industry where new streaming platforms are vying with veteran channels for audience attention. What is the best path forward for the entertainment industry for continued growth and success?

Shalini Govil-Pai

GM, Google TV

Krishan Bhatia

Chief Business Officer, NBCUniversal

Jeff Shultz

Chief Strategy Officer and Chief Business Development Officer, ViacomCBS

Farhad Massoudi

Founder and CEO, Tubi

Erin McPherson

Head of Consumer Content and Partnerships, Verizon

Moderated by Cynthia Littleton, Co-Editor-in-Chief, Variety

10:10 AM – 10:50 AM

Finding the Right Audience Engagement Formula - Gen Z + Millennials + Gen X

Marketers have to do the impossible – connect to large groups of consumers whose affinities, behaviors, preferences wildly vary. How are marketers customizing messages to different generations and different communities to build sizeable audiences and consumer followings?

Emily King

EVP, Marketing Strategy Media and Digital, Fox Entertainment

Josh Rider

VP Brand Partnerships, Instacart

Regina Sommese

Group VP, Paid Media, Global Subscribe Acquisition, Discovery

Moderated by Gavin Bridge, Senior Media Analyst, Variety Intelligence Platform

10:50 AM - 11:20 AM

Headliner Conversation with Wayne Brady

A conversation about comedian Wayne Brady’s intersecting interests of storytelling, tech and entrepreneurship.

Wayne Brady

Actor, Comedian, Singer, Writer & Producer

Moderated by Todd Spangler, NY Digital Editor, Variety

11:20 AM - 11:50 AM

In the Zeitgeist: Live TV Advertising in the Streaming Era

An exploration into how the growing connected TV environment is boosting value for advertising around live events. How are marketers working with platforms and technology partners to maximize their live campaigns?

Tim Sims

Chief Revenue Officer, The Trade Desk

Lisa Valentino

EVP Client Solutions and Addressable Enablement, Disney Advertising

Janet Lee

VP and CMO, Mobile Experience, Samsung Electronics America

Moderated by Todd Spangler, NY Digital Editor, Variety

11:50 AM - 12:30 PM

Fan Storytelling for the Streaming Age

A look at how creative minds are delivering TV, podcasts, video, films and other entertainment with their audiences in mind. How do fan followings, fan energy influence project development, marketing and distribution?

Liz Cole

President, NBC News Studios; Executive Producer, Dateline

Josh Walker

Chief Strategy Officer, WarnerMedia Direct-to-Consumer, HBO Max

Lauren Anderson

Co-Head of Content and Programming, IMDb TV

Helen Estabrook

Head of Global Film & Television, Conde Nast Entertainment

Pat Shah

Head of Content Acquisition and Development, Audible

Moderated by Gavin Bridge, Senior Media Analyst, Variety Intelligence Platform

12:30 PM - 1:00 PM

Headliner Conversation with George Cheeks

President and CEO of CBS and Chief Content Officer, News and Sports, Paramount+

Moderated by Cynthia Littleton, Co-Editor-in-Chief, Variety

1 PM - 1:40 PM

Power Shift - TV Flexes its Advertising Muscle

No longer limited to online publishers – the bells and whistles of advanced advertising are being rung by the TV industry. Both linear and streaming operations are offering advertisers similar solutions to efficiently message audiences. How are platforms driving the value of their media offerings?

John Halley

COO Advertising, ViacomCBS

Donna Speciale

President of Advertising Sales and Marketing Communications, Univision

Kevin McGurn

President Advertising and Distribution, Vevo

Adam Monaco

EVP Disney Advertising Sales, Disney Media & Entertainment Distribution

Laura Molen

President, Advertising & Partnerships, NBCUniversal

Stephanie Geno

Chief Marketing Officer, Innovid

Moderated by Cynthia Littleton, Co-Editor-in-Chief, Variety

1:40 PM - 2:25 PM

Live Entertainment Returns - What's Next?

The pandemic pushed many entertainment companies to pivot to digital offerings rather than live performances, concerts and other experiential events. As society moves back to wanting an in-person experience – what is the right way to proceed? How might digital live event options remain a viable new way to connect to audience?

Keyvan Peymani

Chief Commercial Officer, Cirque du Soleil

Kevin Chernett

EVP, Global Content Distribution & Innovation, Live Nation Entertainment

Adam Harter

Senior Vice President of Marketing, Media, Sports & Entertainment, PepsiCo

Jaime Weston

EVP and Chief Marketing Officer, On Location, Endeavor

Jbeau Lewis

Music Agent, UTA

Moderated by Lena Petersen, Chief Brand Officer, Medialink

2:25 PM - 3:10 PM

Planting the First Flag - The Future of Entertainment Exploration and Innovation

A look at what new media technologies will impact the entertainment industry in the future. Will NFTs bring a new lasting source of income to artists? What are opportunities for entertainment companies to play in the metaverse? How are innovators deciding what R&D efforts is time well spent? Visionary entertainment tech leaders talk about the cutting-edge trends that are reshaping our industry.

Scott Greenberg

CEO, Blockchain Creative Labs

Patty Hirsch

EVP, Consumer and Digital Platforms, WarnerMedia

Scott Zanghellini

SVP Strategy, Revenue and Development, WWE

Lydia Cho

Head of Product Marketing, Samsung

André Kudelski

Chairman and CEO, Kudelski Group

Jeff Miller

Senior Director, Global Creative Strategy, Snap